Dig that Santa Maria Style!

In the rolling hills of Santa Maria, California, there's a long-standing tradition of grilling that has been passed down from generation to generation. It's called Santa Maria-style barbecue, and it's a style of cooking that's all about simplicity and flavor.

At the heart of this tradition is the tri-tip, a cut of beef that's flavorful and tender when cooked properly. The key to great tri-tip is the rub, and that's where Traveler's DUST comes in.

Traveler's DUST is a unique blend of spices and seasonings that adds a depth of flavor to any meat. The blend includes smoked paprika, cumin, coriander, and other spices, giving it a smoky, slightly sweet flavor that's perfect for grilling.

For the locals in Santa Maria, grilling with Traveler's DUST is a no-brainer. They know that it's the perfect complement to their tri-tip, and they wouldn't dream of grilling without it.

One summer, a group of out-of-town travelers stumbled upon a Santa Maria-style barbecue and were immediately struck by the delicious aroma coming from the grill. They asked the locals what made the tri-tip so special, and they were told about Traveler's DUST.

Intrigued, the travelers tried the tri-tip, and they were blown away by the flavor. They asked where they could get their hands on some Traveler's DUST, and the locals pointed them in the direction of the nearest store.

From that day forward, the travelers were hooked on Santa Maria-style barbecue with Traveler's DUST. They started grilling with it themselves and even brought some back home to share with their friends and family.

Now, Santa Maria-style barbecue with Traveler's DUST has become a staple in their grilling repertoire, and they can't imagine grilling without it. It's a tradition that's brought people together and created memories that will last a lifetime.

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